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The purpose of club service is to foster the successful administration of a Rotary Club. Club service is regarded by many Rotary leaders as the most important part of the club mechanism because without a well functioning club, little else can be performed via the other four Avenues of Service.
Club service involves regularly attending meetings, sponsoring new members, participating in club fellowship, taking part in programs, serving on committees and on the club's board of directors, and representing the club in outside activities. Rotarians have an obligation to strengthen their club, so all members are encouraged to be involved in Club Service.